New hints on the Model X design

Elon Musk seems to be taking a page out of the Job's marketing handbook with the slow leak of information and buzz that is being generated around the soon to be released design of the Model X on Feb 9th. 

Now they will be live streaming the unveiling, like an Apple Key note this automaker seems to have snubbed the Detroit and LA auto shows to do a private, yet public unveiling via the internet. 

I just read an article in the SJ Mercury News that quotes:

"Theo O'Neill, a cleantech analyst at Wunderlich Securities, has seen photographs of the Model X but has yet to ride in it. As a parent who struggles to buckle his young son into a car seat, he's excited about the Model X's doors, which pivot from the top of the vehicle."

"The doors of the Model X lift up and fold -like the wing of a bird," said O'Neill. "You can walk right up to the edge of the seat. It's the ideal solution for disabled children, or any parent who has to lean over to buckle a car seat."

I hadn't heard this before, or heard about it on the blogosphere. Could what this suggests  possibly be part of what Elon Musk is hinting at when he says it will be the "coolest" SUV.  

The closest concepts I have seen online that think possibly illustrate this idea are below and that would be very interesting:

Or could it be a version of the BMW concept. Instead having the doors that are large like this but they pivot up and then on top of the cars roof like they are folding like the wings of a bird.

All I can say is I'm excited to see what they actually come out with. 

The Model X Unveiling Feb 9th

Elon Musk is quoted in a december interview for gigaom saying that he thinks the Model X "will be well received". Tesla raised millions in funds for the development of this new vehicle last year in a secondary stock offering, gives the impression they are making a serious push for this vehicle.

The Tesla Model X prototype is scheduled to be announced on Feb 9th which happens to coincide with the Chicago Auto Show. Im not sure if there is a connection at this time. Tesla expects to deliver the Model X to its customers in late 2013 and produce up to 15,000 units in 2014.

Tesla claims the Model X will seat 7, and be roomier than an Audi Q7 and faster than a Porsche 911.

Electric Vehicle News has brought up the question as to whether Tesla will be basing the Model X design on the concept Lotus APX design. Personally I could see how Tesla (who collaborates with Lotus) could have drawn some inspiration from the Model X, but we'll soon see when it is debuted.

I have watched interviews of Tesla design chief Franz Von Holzhausen, and have come to have a lot of respect for this designer. He has designed some of the following vehicles prior to Tesla:

The 2006 Mazda Kabura:

The Pontiac Solstice:

The Saturn Sky

So I am pretty optimistic that Von Holzhausen can dream up an amazing crossover, and when it comes to the new Roadster I'm sure that will be revolutionary given that all these cars above are Roadster type vehicles. I am excited to see what Von Holzhausen will bring us in the coming Model X.

This seems very aggressive for Tesla to produce a new vehicle the year after the launch of the Model S; however this is really exciting and could have the opportunity to piggy back on the success and buzz of the Model S. If people are satisfied with the Model S, then I think a lot of these people will consider buying an SUV/Crossover version, namely the Model X, in the years following the Model S launch. It is important to note that by this time the Toyota Electric Rav4 will have been launched and in production.

Here is an awesome rumors website I have found for Tesla:

http://teslarumors.com/Welcome.html

Why now is the perfect time to buy TSLA

With the recent downgrade by Morgan Stanley of a target price for TSLA to $44/share from $70/share. Now could be the perfect time to buy more of Tesla stock since the share price has fallen from a high of $34+ to now around $29.

Enthusiasm in the broader electric car market has been stalled by general uncertainty over adoption which recently has been augmented by the debacle with the GM volt batteries. Nissan has a successful product and Ford and Toyota are following closely behind. However what people may be missing when looking at Tesla now is the lag between the end of the current Roadster and the beginning of the Model S. Musk has repeatedly talked that the company won't see a profit until after the model S launch and right now we are in that special period where there isn't much news coming out and its just anticipation and waiting for Tesla to fulfill its expectations. The bar is set fairly low with other mass market EV's currently so if the model S is even halfway decent, and maintains with a 300 mile range, then TSLA stock price has a serious hill to climb.

In fact there should be uncertainty in the broader EV car market because so far there simply isn't an EV car out there that is very compelling to buy.

Tesla looks to be coming out with a very compelling electric car and it's first year production is already sold out. The recent downgraded seems to be mainly because of lack of confidence in the broader EV market (which is a valid point) however I personally would not downgrade tesla, since it has been the catalyst for rekindling the EV market and will continue to be the catalyst for the EV market in the future. It is building itself to be the Best of Breed when it comes to EV's, so I see this dip in the stock as a buying opportunity.

My Prediction: [tesla will continue to drop in share price till the announcement in late december of the model X design/ prototype, then TSLA price will go up maybe even to new highs, then the hype will be lost and TSLA share price will drop until reviews of the model S come out after the first vehicles are delivered approximately next summer]

Any thoughts on that prediction? or Any of your own predictions from TSLA fans out there?

Why Tesla's Model X is the perfect sequel to the model S

I have been following the rumors surrounding Tesla for some time. There has been chatter and hints from CEO Musk about the upcoming Tesla Model X. Specifically Musk has dubbed it "the coolest" cross over you've seen. I can't help but wonder what will make this bet at in the popular subset, cross-over vehicles, any different from an Infinity, BMW, or Nissan version?

However one cannot ignore the hype around the continued comparison of Tesla to Apple. With Tesla choosing to come out with the "Model X" following the "Model S" does actually seem to be a brilliant business move, and it is actually a move out of the Apple playbook. This move capitalizes on the new market Tesla is creating. They are creating a market for the car buyers who have families, good jobs, pay a premium for groceries at Whole Foods, and shop for athletic wear at Lululemon Athletica. Just look at the facts that are accumulating: The model S will have one of the fastest accretions of any car, and the largest touch screen in any production car; Tesla already has over 6,500 reservations for the Tesla Model S sedans, almost three times as many as Roadster owners. By the looks of these reservations I'd say that Tesla has found a great market to tap into. Tesla is opening its own stores in locations where its target market shops and makes lifestyle choices-boutique mall venues in upscale neighborhoods like Menlo Park and Santana Row in Northern CA.

Now consider this if all those 6,500 reservations holders buy a Model S, install the electrical hook ups in their garage. Assuming they will be happy car owners, (as seem to be Roadster and Nissan Leaf owners). When these upper middle class folks decide to trade in their old SUV or Crossover, Tesla will be just rolling out with their Model X crossover. Once an owner goes electric and never has to stop at a gas station again they will likely think very thoughtfully over adding another Tesla to their collection. This time it will be a "very cool" crossover with all wheel drive and probably better miles/ charge enabling a trip up to Tahoe with the family and skis.

What I am getting at is that Tesla has chosen the perfect vehicle for the model S lovers to fall in love with next. The Model X will quite possibly be that vehicle because of its great functionality and from the amazing interfaces and touch screens tesla is incorporating into its vehicles. The same crowd will likely add a second tesla to their collection. This model X will be built on the same platform as the model S theoretically increasing its margins on sales.

Now Tesla's third generation mass market car is supposedly going to come out after the model X. By this time I would hope the hype of Tesla owners would reach mass markets by the time Tesla has a mass market vehicle for cheap.
For a rough analogy lets look at how long it took Apple to go from the iPod in 2001 to the iPhone in 2007. That's 6 years of building customer appreciation for their brand of small portable devices. Tesla built the first Roadsters in 2008 and expects to roughly build according to rumors the mass market EV in 2015, which is 7 years after Tesla introducing the world to their brand of EV's.

Any thoughts on the degree to which this line of cars may catch on in the mass markets? People are always skeptical but when something amazing is packaged right and sold with the excellent marketing and distribution chains I wouldn't be surprised to watch these three vehicles to be game changers.

Breaking footage of (alpha) Tesla model S

This is some footage of a model S alpha Tesla's on a test drive. Tesla apparently tests the handling ability through roads like this, and from the looks of this the model S has superior handling. The model S really gives this car a run for its money you can heard the BMW accelerating just to catch up and maintain their view of the Tesla. This truly is an amazing display of Tesla's ability to create great acceleration and the ability to handle on the road, especially if it can give BMW such competition.

Check it out:

Tesla Model S -the automotive game changer?

There is one electric car maker that can not be forgotten, that is Tesla Motors ticker symbol TSLA. As they are coming off from the success of their first model, the successful Roadster (the first highway legal EV sports car); they are preparing for the launch of their Model S sedan coming in 2012.

This car will push the limits of all electric cars on the road.
The "signature series model S" will boast:
-A 300 mile range
-Industry first 17" touch screen center console
-Seating for a total of 7
-0-60 in 5.6 seconds
-45 min quick charge capabilities
-More cargo room than typical sedans because the battery is built into the floor of the sedan making its center of gravity extremely low, thus increasing driving performance

Watch the video below of the Roadster and Model S side by side and you'll see how compelling the pure electric vehicles that Tesla's creating are, and you can imagine the legacy they will leave.

These are no golf carts, and no longer will Tesla be making only sporty millionaire toys. The model S has the potential to be a middle class transportation game changer. The model S has a very sleek design with, smooth streamlined curves, and thoughtful contours. In other words this sedan has some serious sex appeal. Not only is it a great design, but it will have the best range of all electric vehicles and even out last some gasoline cars on miles/refueling.

Its design comes from the direction of Franz Von Holzhausen who came from Mazda and Volkswagen. This designer reminds me of a similar very successful designer of a billion dollar company. Watch the following short clip and figure out who:

Now watch this video and use some imagination but think about the similarities:

Now that is just a taste of Jony Ive lead designer for Apple's iMac, iPad, iPod, iPhone products. Although Ive is still with Apple, Von Holzhausen bears a striking similarity in the way they both portray their vision of the product design. Tesla has often been compared as the Apple of the auto industry and from a design and innovation perspective it looks as if it might have a chance.

They have also hired George Blankenship former Apple executive in charge of Telsa's retail strategy. Also they have recently hired John Hillegass for design and retail development who also formerly worked for Apple and Pixar (another steve jobs influenced company). Interesting picture forming here around Tesla and the people it chooses to hire.

Thoughts?

Who still wants to buy gasoline cars?

Really. I really mean it.

After driving up the steep and curvy Hwy 17 to Castle Rock state park in my over ten year old honda; I parked excitedly getting out of my car to meet my friend Nick, only to smell the stench of burning oil with a slight stream of white smoke seeping from my engine hood. Suddenly a look of despair that quickly turned to utter annoyance and then almost rage filled the expression on my face that Nick could follow in an instant. I knew something wasn't right with my car, but this was after 2000 grand had been spent the last two years changing the timing belt, and reshaping a near blowout of my head gaskets. I swear this was the last straw, how could intelligent humans who have sent a man to the moon and vanquished Polio still be driving around with virtually the same propulsion system as one hundred years ago!?  This is so sad its actually amusing to me. So to get back to my story, I realized my engine was just low on oil from a constant oil leak dripping on hot pipes as I drove up the curvy Hwy 17.
     During my the awesome hike that ensued, my friend and I engaged in honest discussion on how he was fed up with his gas burning grease boat as well. During this hike we discussed how lack of fuel efficiency was eating up our wallets and how the next car we purchased would be dramatically different than the cars our families had owned since we were born.
     It was here on this hike that I announced the plan for my Honda to be my last internal combustion propelled car. I decided I did not care any more about how new electric car technology was or about the false notion of "range anxiety". I almost never drive more than 100 miles in one day and road trips are only 2-3% of my driving time.

Think about the following imagine and what life would be like if driving was a little different, and very soon could be:

1. If every morning when you woke up your car was filled with fuel ready to drive 120 to 300 miles in one day.
2. You had no need to stop by gas stations on a weekly basis to fill up with those toxic fumes?
3. What if you never needed to change that dirty motor oil again? Or worry about those pesky oil leaks.
4. Think about eliminating ever having to worry if your car will pass the biennial smog check, and paying those expensive tune up bills?
5. What if your driving experience was unhindered by a noisy engine.
6. If when buying your car you went to the local downtown boutique shopping mall and browsed for some new shoes and choose the color and seating material for your new car all in the same afternoon?
7. Imagine even further if all your energy bills for your house and car were reduced by leasing solar energy companies to put their solar panels on your roof harvesting all those waisted volts on your shingles.
8. What if ...may i even suggest that you got in your car and read the news paper on your ipad as your car drove you too work through the rush hour traffic
• And may i take this further and suggest that there might not even be rush hour traffic in the future thanks to self driving cars that coordinate speeds with a smart grid of vehicles automatically driving everyone to work in harmonious synchrony?
9. Imagine if the air of the cities and freeways was devoid of headache provoking fumes of smog producing vehicles.

This is what I think about almost daily when I get into my car or stop at the gas station. If i wasnt 26, in grad school, with massive loans I would have already had the Nissan Leaf in my garage. But my plan is to buy the Tesla Model X when it comes out around 2013. 

Here are a list of new emerging electric and hybrid car companies, its finally time america voted with its wallet and supported a fundamental change in how we buy cars and the types of vehicles we buy, and WHO we buy them from. 

California is a leader in fostering this new wave of next generation automobiles. Maybe California someday will over take Detroit as being home to the auto industry? 

Tesla Motors    http://www.teslamotors.com/

Coda Automotive  http://www.codaautomotive.com/ 

Fisker Automotive    http://www.fiskerautomotive.com/#!/home

Disclosure: I am long tsla