Elon Musk seems to be taking a page out of the Job's marketing handbook with the slow leak of information and buzz that is being generated around the soon to be released design of the Model X on Feb 9th.
Now they will be live streaming the unveiling, like an Apple Key note this automaker seems to have snubbed the Detroit and LA auto shows to do a private, yet public unveiling via the internet.
I just read an article in the SJ Mercury News that quotes:
"Theo O'Neill, a cleantech analyst at Wunderlich Securities, has seen photographs of the Model X but has yet to ride in it. As a parent who struggles to buckle his young son into a car seat, he's excited about the Model X's doors, which pivot from the top of the vehicle."
"The doors of the Model X lift up and fold -like the wing of a bird," said O'Neill. "You can walk right up to the edge of the seat. It's the ideal solution for disabled children, or any parent who has to lean over to buckle a car seat."
I hadn't heard this before, or heard about it on the blogosphere. Could what this suggests possibly be part of what Elon Musk is hinting at when he says it will be the "coolest" SUV.
The closest concepts I have seen online that think possibly illustrate this idea are below and that would be very interesting:
Or could it be a version of the BMW concept. Instead having the doors that are large like this but they pivot up and then on top of the cars roof like they are folding like the wings of a bird.
All I can say is I'm excited to see what they actually come out with.